Digital Transformation: Elevate your Business to Next-Level Marketing

Digital Transformation: Elevate your Business to Next-Level Marketing

Digital transformation is all around us, but many of us still do not know what exactly that means. For businesses, in particular, this process offers many chances to improve and evolve together with their customers. Also, it offers the possibility to link the worldwide economy and build a network in which every business can find its place. We explain the term digital transformation and show you how you can improve your business by using it.

What is Digital Transformation?

Digital transformation describes the process of a society moving from analogue processes to digitalized technologies. Little by little digital technologies have replaced analogue processes and now dominate essential aspects of the economy and society.

In theory this might sound pretty dry, but in fact digital transformation is all around you. In reading this text you are very likely using an object of digital transformation right now!

Your smartphone is a perfect example of digital transformation. It allows you to use different digital services like social media, which are yet an example of digital transformation, because they have changed our way of communicating with each other. Big data or machine learning are other examples that are especially relevant for businesses that want to learn more about their customers. They offer completely new perspectives on your customers’ behavior that you can use to grow your business. Doesn’t that sound promising?

With digital transformation you and your business are taking an important step toward getting to know your customers better. Pen and paper are outdated. Today you collect important information via smart applications that offer endless possibilities.

The Difference between Digital Transformation and Digitization

At first glance, digital transformation and digitization may seem very similar, but there are some important differences.

Digitization is the right term to describe the shift from analogue to digital processes. For example, we are typing this text on a computer instead of a typewriter, and you are receiving e-mails instead of letters (at least most of the time). If you are listening to music, you are probably streaming it instead of listening to it from a cassette or CD. Of course, there are still a few LP collectors who steadfastly refuse to give up their beloved analogue hobby.

Digital transformation takes these technologies and goes even further: It involves lasting, multilayered changes for businesses. It allows businesses to be more efficient and offer a better customer experience via personalization.

Digital Transformation for Businesses

If you want to implement digital transformation in your business, the right strategy is key. Define your goals and focus on advancing them.

You want to build an effective digital transformation strategy? This is the route you should take:

  • Build special teams that focus on your strategy
  • Take inventory of your current situation and what you would like to improve
  • Define a roadmap and take one step at a time
  • Do not forget to inform you employees about the current status. This way they can support you in achieving your goals.

After developing a strategy, you start improving different divisions of your company. Here are some examples of ways digital transformation can help your business evolve and help you achieve your goals.

  • Change your Product Development and Business Structure
    Lower your costs with efficient operational methods that are based on digital transformation. Make smart use of the data you are collecting by implementing robotic process automation.
  • Increase your Revenue
    Agile working methods via teams or smart manufacturing lead to a better product or service. Improve your way of working and save money at the same time.
  • Restructure your Business Culture
    Traditionally structured businesses with static hierarchies are outdated and can prevent your employees from delivering their best performance. Digital transformation needs a modern work environment to bloom. Build separate teams that focus on infrastructures, products and business models to advance your digital transformation.
  • Change your Products, Services and Business Models
    By using digital transformation, you will be able to enter new markets that were previously unavailable to you. It is the best foundation for starting your internationalization.
    By using techniques like design thinking you can achieve greater client centricity and innovate with your product or service at the same time.
  • Find a New Way to Interact with your Customers
    Machine Learning approaches can help you find new ways to interact and communicate with your customers. Data analysis and automation can be used in many different areas. For example, for overdue notices or payments they can help minimize interference with your customer relationships.
  • Individualize your Marketing Strategies
    Traditional marketing channels like PR or distribution are starting to lose their impact on your customers, since they have developed different expectations. Social Media plays an essential role in both selling your products and getting into contact with your customers. Customer service is not just by phone or email anymore, but also directly on social media. Therefore, customers are getting used to a much shorter reaction time for their inquiries.

Do you need help with that? With as your partner you are taking an important step toward digital transformation that will help you to turn these theories into actions. Welcome to the future!

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